Founder · 2024 – now
You have a fridge full of ingredients and no idea what to make with them. 21Meals takes what you actually have, plus what you actually like, and gives you a week of meals and the grocery list to go with it, so the deciding is done before you're standing in the kitchen at 7pm.
As an avid cook, I was tired of looking in the fridge and not knowing what to make. I wanted to find recipes that were quick and easy to make, and that I would actually enjoy eating without having to spend time researching and planning.
I built an app that allows you to type in ingredients, as well as other preferences you have, and generate a list of recipes that you can make with those ingredients. This is evolving into a meal planning app that will allow you to plan your meals for the week, and generate a shopping list of the ingredients you need to buy.
The web app reached 600 users, spread across six continents. A much wider reach than I expected for something I built to solve my own problem.
What that traffic made clear is that generating a single recipe was the easy half. People came back wanting the whole week planned, which is why the mobile app is built around the plan rather than the recipe: the weekly overview, the swap flow for the days you change your mind, and the grocery list that falls out of both.
I’m building that mobile app now, with a Tsai CITY funding grant from Yale to help develop it.